About Me

Hi there,

It’s a pleasure to meet you here!

I am a Senior Designer with over 10 years of experience in the fild. I have had the privilege of working with industry-leading companies, including FAANG/MAMAA giants, privately-owned B2B2C businesses, and innovative start-ups. I work efficiently independently and also love collaborating with other team members. My experience in marketing and business allows me to focus not only on the fine details of the design but also on the big picture application of the project.

I am always looking for new projects and collaboration opportunities so please feel free to connect with me. I look forward to exploring ways we can work together.


What People Are Saying

 

“Ada is a talented design professional, she’s excellent at soliciting feedback from stakeholders and customers alike, creating user-focused requirements, and translating them into beautiful, functional, and clearly defined designs. Ada is always a pleasure to work with and can be counted on to produce superb results.”

Patrick Cosmo, Director of Engineering at Instacart

“It was a pleasure to work with Ada in my role as Product Manager to deliver the subscriber portal solution for one of the largest communications service providers in Malaysia. Ada was instrumental as the UIX lead for this project…She is a passionate and detailed-oriented designer with business acumen and a clear vision on the big picture, she would be a tremendous addition to any product development team.”

Gareth Barnes, Technical Program Manager at Google

“Ada demonstrates strong capability in the creative design process, she approaches requests for new projects in a consultative manner and provides thorough documentation of the outcomes-driven through iterative requirements gathering, and provides a well-thought persona-based framework, ensuring an end functional product also achieves upfront user experience objectives.”

Chris Busch, Connectivity at Facebook

“Ada was a tremendous contributor as an instructor at LeanUX Vancouver. She was an irreplaceable cornerstone to developing a successful curriculum for the workshop and also was a skillful instructor.”

Angie Yoo, Core Product Designer at Shopify

“I’ve been working with Ada on various projects for several years now, she is a very thoughtful designer who brings great insight and creative design solutions to the table.”

Maik Hassel, Sr. Product Manager at Tasktop

Education

As a big believer in life-long learning, I continually challenge myself to absorb knowledge in new ways. After obtaining my B.Sc. (Interaction design and technologies) at Simon Fraser University, I had the opportunity to be one of the first hundred individuals in the world to complete the prestigious Nielsen Norman Group User Experience Master Certification (UXMC) program. To better understand startups and new businesses, I have completed the Disruptive Strategy Certification and I’m currently enrolled in the Credential of Readiness (CORe) program at Harvard Business School online. With additional business insights, I am able to better design the right solution for your business, regardless of the stage your business is in.

 
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Get in touch with me