Product Innovation Team: R&D Special Projects

Lead design role on the Incognito product innovation team, R&D special projects, to conceptualize and test new product innovations and extensions.

My role on the product innovation team:

  • Hosted meetings with stakeholders and users to gather insights
  • Performed user and market research
  • Developed prototypes using lean product development methods, from value propositions to minimum viable product in multiple mediums and levels of interactivity
  • Solicited user feedback at conferences via user focus groups using lo-fi prototypes
  • Produce user requirement specifications, storyboards, and design scenarios

Developed high fidelity prototypes with tools such as Sketch and Invision

High fidelity mockups

Interactive prototype allowed users to test out the interaction before the product gets built