Subscriber portal for Tier One service providers, worldwide.

My responsibilities:

• Worked with Product Line Manager and clients to understand the requirements and goals
• Using mental models to capture user behavior, pain points, motivations, and needs from a contextual standpoint and grouped them into logical verticals and mapped product features into different verticals to identify gaps, opportunities and sectioned features into different design phases
• Identified and analyzed user task flows to create wireframes and rapid prototypes
• Led brainstorming sessions with departmental team leaders to gain insights and feedback through cognitive walkthroughs, uncovering usability issues and limitations
• Collaborated with Internal Engineering team (back-end) to refine design flows
• Managed and communicated design needs to external development teams. Providing front-end team with design deliverables, such as  interaction videos, low/hi-fi mockups and design specification documents