Subscriber portal for Tier One service providers, worldwide.
- Worked with Product Line Manager and clients to understand the requirements and goals
- Using mental models to capture user behavior, pain points, motivations, and needs from a contextual standpoint and grouped them into logical verticals and mapped product features into different verticals to identify gaps, opportunities and sectioned features into different design phases
- Identified and analyzed user task flows to create wireframes and rapid prototypes
- Led brainstorming sessions with departmental team leaders to gain insights and feedback through cognitive walkthroughs, uncovering usability issues and limitations
- Collaborated with Internal Engineering team (back-end) to refine design flows
- Managed and communicated design needs to external development teams. Providing front-end team with design deliverables, such as interaction videos, low/hi-fi mockups and design specification documents